Rap veteran E-40 is adding celebrity vintner to his resume after launching his own brand of wine.
The Tell Me When to Go hitmaker, real name Earl Stevens, reveals he came up with the idea for his own collection of red and white tipples after years of developing his tastes sipping on fine wines.
He says, “I wanted to create my own wine because I’m a huge wine connoisseur. I love wine and I got a name for myself, so I decided to make my own.”
The Earl Stevens Selections, which are all produced in Northern California, are available online in three flavours: Mangoscato, a blend of mango, citrus and apple; Function Red Blend, with aromas of raspberry and plum; and traditional Moscato.
E-40 follows in the footsteps of fellow vintner Fergie and Nicki Minaj, who recently became an investor in Myx Fusions
We know he’s always liked some Carlos Rossi, but now E-40 is following in the steps of hip-hop magnates like Diddy and JayZ by releasing his own line of alcohol, the Earl Stevens Selections, which is the name of his winery that will produce his own Moscato, Cabernet, and Zinfandel wine..
E-40 recently tweeted the link to his new wine website, which offers the three types of wine mentioned above with a little breakdown about why each is essential.
This is quite the marketing package for E-40, as he’s also planning to drop another triple-disc album on December 3rd called The Block Brochure: Welcome To The Soil 4,5, and 6 (get it?). The album features a ton of artists including Juicy J, Ty Dolla $ign, T.I., Chris Brown, Danny Brown, Schoolboy Q, Big K.R.I.T., Rick Ross, and plenty more.