Berner is a special guest for the Saturday program at the New West Summit, the first-ever cannabis industry conference to zero in on trends in technology, media, and finance.
The intersection of cannabis and music is more exciting than ever — with celebrity branded strains from artists like Wiz Khalifa, B-Real and Willie Nelson, to Snoop Dogg’s new media portal Merry Jane.
By contrast, Berner’s marijuana marketing projects already gross more than $10 million annually, he states.
They include a line of branded medical cannabis dispensaries; the Cookies Clothing urban streetwear line with flagship retail shop on Haight St.; the Hemp20 vitamin drink; and partnerships with RAW papers and Santa Cruz Shredder accessories.
“This documentary series portrays the real culture and stories driving the legalization movement across the world – and especially in our backyard,” said Berner. “As a San Francisco and Northern California native, it’s only right that I debut “Marijuana Mania” at the New West Summit to some of the most influential players in cannabis today sitting here as my hometown crowd.”
Berner’s said he used crowdsourcing and a lean startup approach to rapidly produce the high-quality series. Future episodes take Berner to hotbeds of global cannabis culture, including Spain, and Jamaica.
Berner is a lifelong storyteller, with 14 music albums. He’s signed to Wiz Khalifa’s Taylor Gang, and has tracks music with Snoop Dogg, Chris Brown, B-Real of Cypress Hill. He released a new EP with Cam’ron Nov. 10.
During his New West Summit talk, he’ll advocate respecting and including the once-underground industry members, hands-on CEO involvement, and a focus on business fundamentals.
The first annual, two-day, New West Summit includes 20 panels, 36 exhibitors, 60 panelists, and 1,000 CEOs, and founders from cannabis, tech, media and finance — all mixing at their West Coast epicenter, downtown San Francisco.
New West Summit is a production of New West Ventures’ Dean Arbit (TruMedia) and Jim McAlpine (The 420 Games, Snowbomb). Arbit said, “San Francisco is the global epicenter of cannabis culture, technology, media and finance, and this screening is a real crystallization of what’s going on.”
The Summit’s “Intersection of Cannabis+Music” panel Saturday at 12 p.m. will feature Will Bronson, Active Management’s manager for Berner, Run The Jewels, Killer Mike and Kool John, as well as SF musician Christopher Willits.